It’s been a busy few months for us at Dicksons. We’ve opened new shops in the likes of Cramlington, Whitley Bay and Pelaw, and more recently undertaken refurbishment projects on some of our existing shops.
June has seen us invest over £70,000 in the refurbishment for their Chester-le-Street branch to bring it in line with our other 24 branches. A new storefront and contemporary retail space reflects the evolution of the Dicksons Brand over its 60 years of business, and we hope customers will feel right at home in their new surroundings.
Our managing director, Michael Dickson, said, “We are very proud to be part of the Chester-le-Street community and felt that the time had come to bring this particular shop in line with our other stores across the region.”
The Chester-le-Street branch of Dicksons has been a popular shop on Front Street since opening in 2002. It caters to hundreds of customers every week, serving fresh deli and meat products, and food to go.
“Dicksons is a family firm with a strong local customer base and a rolling programme of refurbishments across our key retail outlets reflects a commitment to remain a well-known brand on local high streets for many years to come.
“We always receive a great reception from customers to a new-look shop and we certainly expect the same at Chester-le-Street where we have invested to create a new-look retail environment for our customers to enjoy now, and into the future.”
To help with the re-launch of the store, we have enlisted the help of pupils from the nearby Park View School. The students will be visiting the Dicksons factory in South Shields to learn more about the food manufacturing process involved in creating some of the region’s best-loved tasty treats.
Following the visit, the Park View School pupils will be competing to design and create their very own Dicksons sandwich. The winning sandwich design will then be sold in-store alongside favourites such as our steak pies, sausages and legendary saveloy dip.
We spoke to Rebecca Howe, teacher at Park View School who accompanied 28 students on a recent tour of the Dicksons factory about how being involved in the re-launch and learning more about the food industry could help her pupils.
She said, “We are always looking to set up links with local business to provide students with real world experience, so when Dicksons approached us to be involved with designing one of their sandwiches, we jumped at the chance.
“Having an opportunity like this enables students to put the theory we cover as part of the GCSE curriculum into practice. It enables a far greater understanding of the processes and equipment involved in making a commercial product and we are looking forward to seeing the final sandwiches the students design for sale in the Chester-le-Street shop.”
The new sandwich will be on sale from early July, so make sure you visit us to try the winning recipe designed by Park View’s food technology students.