Dicksons Heads South

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26 November 2015

We are delighted to announce that our 25th shop has recently opened in Peterlee’s Castle Dene Shopping Centre.

The first Dicksons shop to be opened in the South East of the region, we are looking forward to bringing our food to a new audience and creating jobs in the process.

The launch of Peterlee follows two shop openings in North Tyneside and Northumberland over the past year, as Dicksons continues to invest in the retail arm of the business at key North East locations. And we are pleased to announce that a further two outlets are set to open over the next six months – the first of which will be Battle Hill, opening at the start of December.

Our Managing Director, Michael Dickson, said: “This is a landmark new shop opening for Dicksons and one we have been working towards for quite some time. Our business is very well-known in the north of the region but customers wishing to purchase our products south of Sunderland have been restricted to visiting one of the region’s supermarkets to sample our range.

“We have built a strong customer following over the past 62 years for our heritage range of products but, recently, we started to receive repeated requests from customers via social media to expand our presence further south.

“Given our recent shop openings in Whitley Bay and Cramlington, the time was right to broaden our reach with a new, different style of outlet at Castle Dene Shopping Centre. Our Peterlee shop will be concentrating on delivering fresh, food-to-go options from our popular signature sandwich and hot food menu, in addition to Dicksons’ traditional offering – including the famous Saveloy Dip – to meet the demands of customers in this busy location.”

The new retail expansion will bring the number of staff employed by the family firm across its retail network and South Shields production facility to almost 300.

The Mayor of Peterlee, Cllr Mary Cartwright, was on hand to open the new shop and commented on the new business addition, saying “I am so pleased that the Dicksons family chose to open their new shop in Peterlee Town Centre.
“It has been a long time since we had a local butcher and I’m sure the people of the area will enjoy the fresh produce at reasonable prices. It was a pleasure to help open the new shop and get a chance to meet new staff and chat to customers over a cup of tea in the Cafe section.”

Peterlee is the first in what is planned to be a busy six months in the Dicksons retail division, as additional outlets both north and south of the region will bring the Dicksons brand of heritage products to a growing customer audience. Battle Hill will be followed by the opening of a Durham shop in the New Year.

Michael Dicksons continues: “The next 12 months will certainly be an exciting time for Dicksons as we invest in locations with the potential to drive real growth in our retail arm.

“Growing our presence in County Durham is the first step in our strategy to develop a broader geographical footprint for Dicksons and we look forward to serving new customers in even more areas throughout the region over the next 12 months.”

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